When Times are Tough,
What do Consumers Really Want?

When times are difficult, human nature yearns to recapture and recreate familiar and comfortable surroundings. For many, this translates into staying home more and making small but meaningful improvements to their living or lifestyle environment.

We all know that today’s consumers love innovative and unique products that trigger a nostalgic and sentimental twinge in their hearts. We’re talking about products that can bring back those fun and carefree memories from childhood.

For just a moment, let’s stop and picture the tens of millions of children who grew up with wonderful memories of chasing fireflies or lightning bugs on warm summer evenings.

And let’s not forget about the millions more who enjoyed watching the artificial Fireflies in Disneyland's Pirates of the Caribbean attraction, creating their memories from the Magic Kingdom.

And now let’s think about all those millions of children who have become adults, living across the country in their own homes with delightful and nostalgic memories of cute little flickering, flashing and glowing Fireflies.

We can all appreciate how intense and persuasive childhood memories are. And that’s why we want to share with you something completely new . . . a very special product that will rekindle those intense and powerful childhood memories in your customers.

They’re called Firefly Magic^® Firefly Lights, and they were originally invented to accurately imitate the flashing of real fireflies in museums, nature centers, theme parks, and zoo exhibits.

They were subsequently adapted, and are used around the world in shopping centers, malls, restaurants, hotels, casinos, on stage and in movies where they precisely impersonate Mother Nature’s real Fireflies.

And now, Firefly Magic^® ‘Fireflies’ have been redesigned for quick and easy backyard installation by consumers and are powered by environmentally friendly solar energy.

This innovative and sophisticated backyard entertainment lighting product uses new high tech microprocessors with patented LEDs to precisely duplicate the color and random flash, flicker, and fade of real fireflies.

Just how realistic are these electronic fireflies? That’s answered by Dr. Sara Lewis, Professor of Biology and head of firefly research at Tufts University in Massachusetts. Dr. Lewis, who uses them in her research says, "Firefly Magic firefly lights are so real they even fool other fireflies".

So innovative and unusual, Firefly Magic^® ‘Fireflies’ have been featured on Home and Garden Television, the DIY Network, the National Geographic channel, Animal Planet, Fine Living, and other television networks.

The Firefly Magic^® ‘Fireflies’ operate on renewable solar energy when installed in backyard gardens. But they can quickly and easily become portable by installing two double A batteries, thereby adding the additional value of a fun and entertaining product, able to go virtually anywhere: indoors or out, at parties, weddings, camp outs, school plays, picnics, romantic get-a-ways, holiday displays, and neighborhood get-togethers. In fact we’re often surprised at the number of creative uses people come up with for their ‘Fireflies’.